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PURE ETCR, the world’s first all-electric multi-brand Touring Car championship was launched in Paris.

Promoted by Eurosport Events, the Discovery-owned promoter behind the WTCR – FIA World Touring Car Cup, PURE ETCR promises the exhilarating battles and will unlock the incredible potential of high-performance electric vehicles.

PURE ETCR brings together the spirit of on-track competition in its purest sense and the world’s most powerful Touring Cars to create electrifying on-track battles that will thrill motorsport fans and provide a brand-new platform for the biggest automotive manufacturers to showcase their latest electric production cars in the intense environment of the racetrack.

In the inaugural season this year, two competitors per brand will go head-to-head at each event and each track to fight for individual honours. The lights will go out for the first battle at the Salzburgring, as part of a double-header event with the WTCR, on July 24/26. A week later, the series will move to the Copenhagen Historic Grand Prix, where competitors will battle on a street circuit for the first time.

After a summer break, competition will resume at Inje Speedium – again with WTCR – on October 16/18 with the final event held in Guangdong in November. Ahead of this, a must-watch event will be hosted at the Goodwood Festival of Speed, on July 9/12 with one car per brand taking part in timed runs up the iconic 1.8km hillclimb. The showcase season will end with an event that supports the 24 Hours of Daytona on January 30/31.

An FIA International Series, with Drivers’ and Manufacturers’ titles available for the first time, will take place in 2021 with an eight-round calendar across Europe, Asia and North America.

2020 PURE ETCR Calendar
July 9/12 – Goodwood Festival of Speed, UK (time trial only)
July 24/26 – Salzburgring, Austria
August 1/2 – Copenhagen, Denmark
October 16/18 – Inje Speedium, South Korea
November TBA – Guangdong, China
January 30/31, 2021 – 24 Hours of Daytona, USA


To highlight the ultra-high-performance capabilities of the 500kw PURE ETCR vehicles, every car will be put through its paces in a number of short, sharp, wheel-to-wheel battles; each driver pushing their car to its limits with no need for energy-saving tactics.

A live draw will split the field into Battle groups with drivers from the same manufacturer deliberately kept apart for Battle 1. Cars start side-by-side with the first-drawn driver having first choice on where they line up. Winners progress to the top groups of Battle 2 with runners-up squaring-up against each other and the remaining drivers doing the same. All Battle 2 winners progress to the Grand Final with runners-up in the B Final and the remaining drivers in the C Final.

An increasing number of points are awarded at every stage except Battle 3; a single-car, all-or-nothing blast over one lap to determine who gets first choice of starting position in each final. The Grand Final winner will automatically be the top points-scorer for the round.

Uniquely among circuit-racing championships, cars will line-up side-by-side for each Battle, inside a starting gate. When the lights go out, the gate will open and it’s time for full-throttle action. Once released, every driver will have one use of a ‘push-to-pass’ facility, unleashing extra energy and power to give them a chance to overtake the car ahead. A ‘fightback’ mode – an additional, smaller, power boost – will give the overtaken rival an opportunity to regain the initiative.

After crossing the finish line, cars are taken to the Energy Station; the centre of an interactive zone in the middle of the paddock, where fans can watch the vehicles re-energising up-close in safe and engaging environment.














A Magelec Propulsion powertrain with Williams Advanced Engineering battery unit will push 500kw through the rear wheels; the equivalent of a staggering 680bhp. A push-to-pass facility will help overtaking while an additional fightback mode will produce an opportunity to regain lost ground. With 0-100kph achieved in just 3.2 seconds, PURE ETCR vehicles will be the fastest-accelerating Touring Cars ever seen, and will be re-energised using EnelX chargers.

PURE ETCR aims to change attitudes towards electric vehicles and promote electric mobility as a matter of social responsibility. With this in mind, a series of key commitments have been made to achieve greater sustainability in motorsport.

Hydrogen-powered generators will be used in the paddock because they are significantly less-impactful than traditional internal combustion-powered units.

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